Rob Heyman is a coordinator of the Knowledge Centre Data and Society which  is part of the Flemish strategic plan on AI. He is a senior researcher at imec-SMIT where he researches participative methods in innovation projects between different stakeholders (legal, civil society, end-users) so that societal, legal and ethical values are integrated during development. He also has given lectures and courses at the ULB and VUB on online marketing, research methods, privacy and challenges of the ongoing digitalisation.